Siren on the Boulevard got its start when Becca Hennesy, a chart topping country singer with a love for fashion and music decided to merge these two loves together. It was a concept she could not get out of her head. Becca knew that every woman had an inner ¿Siren¿ that was waiting to come out. Now all she had to do was make ¿Siren¿ a reality. In 2005 Becca opened her doors to Siren on the Boulevard, a Place where every woman could come to see what was new, fresh, evolving, and unique and trend setting in all areas of fashion. Becc¿as concept of Siren brought a cutting edge style to Studio City and now, the internet. Siren is known for their vast array of merchandise and offers what most stores can¿t ¿ couture for everyone. In this boutique atmosphere, customers are given the attention they want and need. Becca may not have realized what she was getting into when she first started but it soon became clear that what she had created in Siren on the Boulevard was magical.

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